Younger, more dynamic, more attractive and more digital was the motto of the new brand identity for Lifecell, which belongs to Telekom Deutschland Multibrand. As lead agency, BEYS is responsible for the communication strategy and develops the new brand for the German market.

Lifecell got off to an excellent start in the market, and the profile of the new brand is taking on ever sharper contours. The intensive brand work is supported by innovative products on the customer side and also generates lively interest among other target groups that were not previously the focus of the brand. Our full-page ads in the complete edition of BILD surprised the rather ethnic prepaid market very much, and we look forward to many more surprises in the coming months.