The most successful German-Turkish media company in Germany is METROPOL FM, there is no doubt about that. How else can the listenership rate of over 50% or a WHK of over 76% be explained? Nevertheless, the station is endeavouring to adjust its profile and its music programme better to the wishes of its listeners and has commissioned BEYS to develop a music survey as part of a promotion campaign and to carry it out nationwide.
For one month, a METROPOL FM branded minibus was on the road in the METROPOL FM broadcasting areas. More than 1,300 listeners listened to a selection of songs with headphones over tablets and rated them immediately. The interactivity and the support of moderators during the campaigns created a great atmosphere during the campaign. Now is the time for a careful evaluation of the results to further increase the connection to METROPOL FM.